Complete business launch for contemporary designer collection of hand knit scarves by Patrick McDonough.

Corporate Identity includes logo, collateral, website, look books, product labeling
Branded content for product videos
PMcD Design:
photographer / director
Slijper Williams
David Slijper
Terence Williams

photographer / director
Pauline St. Denis

executive producer:
Dana Bonomo

stylist:
Brendan Cannon

designers:
Cale Honneysett
Mike Gurley

models:
Darla Baker
Alex Baldini 
Ryan Bertroche 
Shanina Shaik
Alden Hoyt
Eric Swanson
Jack Gustafsson
Jihaad Curry
Sam Gustafsson

Logo